35,000 copies were distributed for free in this first edition. ĭeveloped the Michelin Guide, offering drivers information on auto maintenance, accommodations, and other travel tips. The magazine, considered the first custom publication, is still in circulation, reaching 1.5 million readers in 40 countries in 12 different languages. Launched the magazine The Furrow providing information to farmers on how to become more profitable. They also released two publications that contained tips for the medical community. Introduced a publication called “Modern Methods of Antiseptic Wound Treatment” targeted to doctors that used bandages. Issuance of Poor Richard’s Almanack to promote his printing business They also attempted to build connections with their customers. Taking advantage of technological advances in transportation and communication, business owners started to apply content marketing techniques in the late 19th century. Traditional marketers have long used content to disseminate information about a brand and build a brand's reputation. 4.2.2 Interaction with the consumer through electronic service.

4.2.1 Combination of the supply chain and the users' experience.

Ĭontent marketing requires continuous delivery of large amounts of content, preferably within a content marketing strategy.

After that the information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, email newsletters, case studies, podcasts, how-to guides, question and answer articles, photos, blogs, etc. Ĭontent marketing starts with identifying the customer's needs. It helps companies create sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to purchase products from the company in the future. Content marketing attracts new customers by creating and sharing valuable free content. It is often used by businesses in order to achieve the following goals: attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness or credibility, and engage an online community of users. This figure depicts how companies organize to create content in harmony.Ĭontent marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.

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